Life Enrichment Brand Kit

Life Enrichment

Brand Identity Kit

Brand Evolution

Transitioning from corporate formality to warm, therapeutic comfort that reflects a safe healing space.

Current Brand

Navy & Gold

Formal, corporate, distant

New Direction

Sage & Warmth

Welcoming, grounded, nurturing

Color Palette

A warm, nature-inspired palette that creates feelings of safety, calm, and hope — essential for a counseling practice.

Primary Colors

Forest Calm

#4A5D4A

Primary brand color. Headers, buttons, footer backgrounds.

Deep Sage

#6B7B5E

Secondary headers, accents, hover states.

Terracotta

#C8A882

Warm accent, CTA buttons, highlights.

Warm Cream

#FAF7F2

Primary background. Soft, inviting base.

Accent Colors

Sunset Coral

#D4A574

Warm highlights, icons, special sections.

Dusty Rose

#C9A9A6

Soft feminine touch, testimonial sections.

Golden Hour

#D4B896

Optimism, hope, featured content.

Soft Linen

#F5EFE6

Secondary background, card backgrounds.

Neutral Tones

Charcoal Soft

#3D3D3D

Primary text, important headings.

Warm Gray

#6B6B6B

Secondary text, captions.

Warm Taupe

#D4C4B0

Borders, dividers, subtle elements.

Stone

#8B8578

Muted text, placeholders.

Typography

Pairing an elegant serif for headings with a friendly sans-serif for body text creates warmth while maintaining professionalism.

Heading Font — Cormorant Garamond

Finding Peace Within

Font: Cormorant Garamond

Weight: 500 (Medium)

Size: 56px / 3.5rem

Use: Hero headlines, page titles

Section Heading

Your Journey to Healing Starts Here

Font: Cormorant Garamond

Weight: 500 (Medium)

Size: 40px / 2.5rem

Use: Section headers, service titles

Subsection Heading

Individual, Family & Couples Counseling

Font: Cormorant Garamond

Weight: 600 (Semibold)

Size: 28px / 1.75rem

Use: Card titles, features

Body Font — Nunito Sans

Life Enrichment is dedicated to helping people reach their full life potential. We offer professional services for individuals, couples, and families to assist in exploring the challenges and barriers to successful living. Our warm, supportive environment provides a safe space for growth and healing.

Font: Nunito Sans

Weight: 400 (Regular)

Size: 18px / 1.125rem

Line Height: 1.8

Small Text / Captions

Located in South Euclid, Ohio • Serving the Greater Cleveland Area • (216) 280-0161

Font: Nunito Sans

Weight: 400 (Regular)

Size: 14px / 0.875rem

Use: Footer, metadata, captions

Buttons & Components

Rounded, soft buttons that feel approachable and inviting rather than harsh or corporate.

Contact Form

Grief Recovery

A supportive journey through loss, helping you find peace and meaning while honoring your loved ones.

Visual Mood

Keywords and feelings that should emanate from every touchpoint of the brand.

"Safe & Supported"
"Warm Welcome"
"Calm & Grounded"
"Professional Care"
"Gentle Healing"
"Hope"
"Nurturing Growth"
"Peaceful Space"

CSS Variables

Copy these CSS variables into your Webflow project's custom code section for consistent styling.

/* Life Enrichment Brand Kit - CSS Variables */
/* Add to Project Settings > Custom Code > Head */

:root {
  /* Primary Colors */
  --le-forest-calm: #4A5D4A;
  --le-deep-sage: #6B7B5E;
  --le-terracotta: #C8A882;
  --le-warm-cream: #FAF7F2;
  
  /* Accent Colors */
  --le-sunset-coral: #D4A574;
  --le-dusty-rose: #C9A9A6;
  --le-golden-hour: #D4B896;
  --le-soft-linen: #F5EFE6;
  
  /* Neutrals */
  --le-charcoal: #3D3D3D;
  --le-warm-gray: #6B6B6B;
  --le-taupe: #D4C4B0;
  --le-stone: #8B8578;
  
  /* Typography */
  --le-font-heading: 'Cormorant Garamond', Georgia, serif;
  --le-font-body: 'Nunito Sans', -apple-system, sans-serif;
}

Webflow Implementation Tips

Quick guidance for applying this brand kit in Webflow.

Add Google Fonts

In Project Settings → Fonts → Google Fonts, add "Cormorant Garamond" (weights 400, 500, 600, 700) and "Nunito Sans" (weights 300, 400, 500, 600, 700).

Create Color Swatches

Add all brand colors as global swatches in the color picker. Name them clearly (e.g., "LE Forest Calm") for easy team use.

Set Body Defaults

On the Body element, set font-family to Nunito Sans, color to #3D3D3D, and background to #FAF7F2.

Style All Headings

Create global styles for H1-H6 with Cormorant Garamond. Use Forest Calm (#4A5D4A) for heading colors.

Button Classes

Create reusable button classes: "btn-primary" (Forest Calm bg), "btn-secondary" (Terracotta bg), with 50px border-radius.

Replace Navy Footer

Change footer background from #1a1a4e to Forest Calm (#4A5D4A). Use Golden Hour (#D4B896) for accent text.