Branding is a Trust Mark
Branding is not your name, your logo, or the advertisements you place. Our company; we brand you. We brand ourselves. Our brand is your experience with us. It's an experience that leaves a trust mark on your customer not just the product or service you provide. With the internet giving everyone the opportunity to research; there is so much information and increased competition. This makes the customer experience so much more CRITICAL than ever before.
We believe that, it is the experience your customer receives when they engage with you on your website, literature, packaging, calls etc.
So what is it you have that is different that your customer will trust you and return to you other than the competitors. What brings loyalty? Trust. And trust is what your brand will exude through your messaging.
Keep that in mind.